Alireza Babaei

Gilas Beauty

گیلاس بیوتی

From wholesale import to an online store for authentic skincare

  • Solo
  • Commerce
  • Live
Year
2024
My part
Founder of the business; designed, built and launched the online store
Address
gilas.beauty
Cover for Gilas Beauty, a project by Alireza Babaei: From wholesale import to an online store for authentic skincare

About the project

Gilas Beauty is my own business. Since 2019 we have imported and wholesaled original skincare, supplying beauty influencers, dermatology clinics, specialist doctors, salons and large retailers across the country. That side of the business still runs, as B2B.

In February 2024 I built and launched the online store, so customers could reach the same products with no one in between. Because we import directly, the supply chain is shorter and the prices fairer than the market.

In a market where counterfeits are common, the whole store stands on the product being genuine. Thirteen international brands: Avene, Centella, Isdin, Sheglam, Tocobo, Clinique, Cosrx, The Ordinary, Esthederm, Biodance, La Roche-Posay, VT Cosmetics and Riddle Shot. Alongside them sits specialist consultation before purchase, because choosing skincare without guidance is rarely straightforward.

The online store is live, and the business still trades as B2B.

Frequently asked

What is Gilas Beauty?

From wholesale import to an online store for authentic skincare. Gilas Beauty is my own business. Since 2019 we have imported and wholesaled original skincare, supplying beauty influencers, dermatology clinics, specialist doctors, salons and large retailers across the country. That side of the business still runs, as B2B.

Who built Gilas Beauty?

Alireza Babaei. His part: Founder of the business; designed, built and launched the online store.

What is Gilas Beauty built with?

WordPress.

Where can I see Gilas Beauty?

Gilas Beauty is live at gilas.beauty.